The lingerie brand, owned by L Brands , is still trying to sell sexy, but it isn't working. Same-store sales have fallen for the past three years, as women turn away from its bedazzled bras and underwear and opt for comfortable pieces in more neutral colors. He said he noticed Victoria's Secret's January promotions "increased significantly" from a year ago. That typically means a company didn't sell enough during the holiday season and needs to cut prices to lure shoppers in. But the heavy promotions didn't work. When it reported January sales on Thursday, L Brands said Victoria's Secret same-store sales were down 1 percent, compared with an increase of 4 percent during January of Only looking at its brick-and-mortar stores, sales at Victoria's Secret fell 8 percent in January, compared with flat sales in the year-ago period. It's been estimated L Brands would account for roughly 63 percent of sales in the lingerie industry in the U. The group defines the industry to include retailers that predominantly sell intimate apparel, including bras, panties and other lingerie items, for women. No other companies were on track to account for more than 5 percent of revenue, while American Eagle 's Aerie brand had 3.
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Skip to this video now. Play Video. A crowd swarmed the Victoria Secret "Pink" store in Chattanooga, Tennessee, as doors opened this morning. ABC to host Victoria's Secret fashion show. Now Playing: 'Oh my God! Now Playing: Kristen Bell on turning 40, husband Dax and the f-word.
Watch now. The world's most famous and beautiful models work the runway for Victoria's Secret. Singers perform. Victoria's secret fashion show is an annual fashion show featuring Victoria's secret, a brand of lingerie and sleep wear. Victoria's secret use this show to promote their products in high profile setting with the help of top models. The Victoria's Secret Fashion Show is an annual fashion show sponsored by Victoria's Secret, a brand of lingerie and sleepwear.